Art-Lab

Graphic Design, Branding
Project Overview
This project focused on creating a visual identity for Art-Lab, a creative space that offers art classes, supplies, and community events. The goal was to design a logo and brand system that felt fun, approachable, and modern, while staying flexible enough to work across a variety of uses—web design, social media graphics, merchandise, and promotional materials. The result is a bold, playful brand that reflects the hands-on, creative energy of the Art-Lab community.
My Contributions
I developed the logo and brand system for Art-Lab, including the color palette, typography, and supporting visuals. I applied the branding across various materials such as social media graphics, web layouts, and merchandise mockups. My focus was on creating a flexible, creative identity that could adapt to different platforms while staying true to the fun, hands-on spirit of the brand
For Art-Lab, I wanted to create a brand that felt playful, energetic, and full of possibility—just like the creative space itself. I focused on building a system that could support bold use of color, playful visuals, and expressive typography.

Because the brand lives across so many different uses—from social posts and web design to merch and event materials—it was important to keep things flexible and adaptable. The identity allows for layering in fun backgrounds, textures, and quirky content, giving the brand room to evolve while always feeling cohesive and true to its hands-on, art-forward spirit.
Independent Designer
Freelance Graphic & Web Design
Feb 2020 — Present